Last year, to raise awareness about ALS disease or Amyotrophic Lateral Sclerosis Disease or Lou Gehrig’s Disease, the Ice Bucket Challenge ruled the Internet. From celebrities to sports tycoons to Bollywood legends to CEOs of top companies, everyone was doing this challenge to raise awareness about the disease and now everyone knows about the disease. check
But the rules have changed a bit in this new challenge, which is here to raise awareness about Breast Cancer. The challenge is simple – hold a can or a bottle or any merchandise of Coke between your breasts. Why boobs, you ask? Because what else can make a ‘good cause’ go viral on the internet other than breasts. It may be disrespectful to the people who have undergone mastectomy due to the deadly disease, but one should look at the brighter side that people are raising awareness about Breast Cancer in a quirky and wicked way. May be this will help organizations to raise more money now
And guess what, a bunch of women have started doing so in the most badass way possible. The hashtag #HoldACokeWithYourBoobsChallenge is trending on Instagram and probably in no time people on Twitter and Facebook will make it famous, and probably we may even see some celebrity do the same. Apparently, the challenge was created by an adult entertainment talent-scouting agency, Elite Talent Referral. Also the soft drink giant has no involvement whatsoever but is being a silent-happy object of the challenge
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